A Perspective: Decoding the Tobacco Industry’s “Unsmoke the World” Claim

There exists much skepticism about the tobacco industry’s claim that it wants to “unsmoke the world”.[1]  Tobacco control proponents question how much the tobacco industry’s “transition narrative” should be trusted. [2] The history of the tobacco industry provides ample evidence for skepticism, if not outright rejection. While scientific studies demonstrated the negative harms of tobacco use, the tobacco industry engineered a decades-long campaign of scientific disinformation to delay, disrupt, and suppress these studies, as documented by Harvard University historian Allan Brandt.[3]